He's a successful Internet entrepreneur.
He's a GoRuck survivor.
He's a World's Toughest Mudder 2012 qualifier.
And he's insane.
Because when you donate to the American Heart Association via his cause, he'll run a 5k with the weight of your cash (measured in quarters) strapped to his back.
I have no doubt he can do this.
Let's just see how painful we can make it along the way.
Donate now, and Make James Suffer.
Give | miheartwalk.kintera.org/makejamessuffer
Join | facebook.com/MakeJamesSuffer